If you own or manage a commercial or residential property in Madison, WI, you know how quickly Wisconsin’s weather can take a toll on asphalt and concrete. From freezing winters to hot, humid summers, these conditions can cause cracks, potholes, fading lines, and other costly damage. That’s why routine pavement maintenance is not just a good idea — it’s essential.
At 7 Hills Striping, we’ve spent nearly 30 years helping property owners across Madison and the Midwest protect and extend the life of their pavement. Here’s why regular upkeep should be part of your property management plan.

1. Protect Your Investment
Pavement is expensive — and without proper care, it wears down fast. Services like crack filling, sealcoating, and patching protect your asphalt from moisture, UV rays, and freeze-thaw cycles. By addressing small problems early, you avoid major repairs down the road.

2. Boost Curb Appeal
Your parking lot is the first thing customers and visitors see. Faded striping, crumbling pavement, and debris send the wrong message. Fresh lines, clean surfaces, and visible signage create a safer, more professional appearance that reflects positively on your business or property.
3. Improve Safety & Compliance
In Madison, compliance with ADA regulations and local codes isn’t optional. Clearly marked lines, crosswalks, stencils, and signage help ensure accessibility and minimize liability. Our team at 7 Hills Striping uses precision equipment and durable materials to keep your lot safe, organized, and up to code.
4. Extend Pavement Lifespan
Routine maintenance can double or even triple the life of your pavement. Regular sealcoating every few years creates a protective barrier, while crack filling prevents water from penetrating and causing further damage. Small investments now save thousands later.
5. Stay Ahead of the Seasons
In Wisconsin, timing is everything. Summer is the ideal season for most asphalt services, but it fills up quickly. Scheduling your maintenance ahead of time with a trusted local contractor ensures you’re ready before the freeze-thaw cycle begins again.
Work With a Local Team You Can Trust
7 Hills Striping has served Madison and the surrounding areas for three generations. Our experienced crew delivers high-quality asphalt paving, striping, concrete, and sweeping services for properties of all sizes. We combine craftsmanship with modern tools to give you results that last — and service you can count on.
From single driveways to sprawling commercial lots, we bring the same level of care and attention to every project.